R. Mutt’s Fountain

The story of R. Mutt’s urinal, one of the most famous (and misunderstood) moments in modern art! Grab your metaphorical beret, because this tale is both hilarious and revolutionary.

So, picture it: New York City, 1917. The art world was buzzing with new ideas — Cubism, Dada, abstraction — and a group called the Society of Independent Artists announced an exhibit where anyone could display their work, as long as they paid the entry fee. No juries, no rejections. Total artistic freedom.

Enter Marcel Duchamp, a French artist with a mischievous streak and a sharp mind for irony. He decided to test that idea of “anything goes.” He walked into a plumbing supply store, bought an ordinary porcelain urinal, flipped it on its back, and signed it “R. Mutt, 1917.” Then he titled it Fountain.

When Duchamp submitted Fountain to the exhibition, chaos ensued. The organizers—ironically, including Duchamp himself—debated whether it was “art.” Most thought it was obscene, even insulting. The piece was quietly removed from view. Duchamp, amused but principled, resigned from the Society in protest.

Here’s the twist: Duchamp wasn’t trolling. He was making a deep point. Fountain asked, “What makes something art?” Is it beauty? Skill? Or is it the artist’s choice — the idea behind the object? That single porcelain urinal cracked open the door for conceptual art, performance art, and pretty much every creative rebellion that followed.

So, yeah — R. Mutt’s urinal wasn’t just bathroom humor. It was a declaration that art could be anything if the artist said it was. And that cheeky little plumbing fixture changed art history forever.

My son Julian and I have seen Fountain. Which is kewl.

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    We’ve been in the digital design and marketing space since 2000

    The media landscape is constantly changing. It is changing more rapidly now than it ever has and Village Green Studios has an eye on it. We’ve been in the digital design and marketing space since 2000 and have steadily grown our offerings to include web design, print design, collateral, advertising, business cards, videos, social media marketing and more!

    VGS is run by me, Jason Sikes. I live to be creative and make things, especially strategically creative things…for artists! I love working with and helping other artists. I taught myself to use the tools of design and web design, mixed in a healthy dose of the marketing experience I garnered (see below) and in what feels like an instant, Village Green Studios is moving in on its 25 year anniversary with four full-time employees.

    I graduated Northwestern University in 1986 with a BS degree in Radio, TV & Film with a minor in Fine Art. Following graduation, I worked in the arts: performance art planner for the Chicago Office of Fine Arts, Artistic Director for the M.A.R.S Artspace and a gallery represented fine artist and neon bender.

    I later talked my way into a junior marketing exec position at the just launched E! Entertainment Television where I worked a block up from the famous Hollywood & Vine. Lots of bums and heroin addicts hung out down there back then. None of which were famous.

    Made my way over to the struggling, then four-night-a-week, FOX network as a mid-level marketing guy. My office had a view of the gate in the Charlie’s Angels open. Then was tapped to be the Director of Development for Daytime, Latenight and Alternative Programming.

    I left with a buddy and we sold and produced a whole mess of TV pilots. None of which made it to air for various and often bizarre reasons. Came back to the corporate side, got my VP stripes but it just wasn’t for me. After 8 months I chucked my stripes and started Village Green Studios.

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